What Facebook Ads Work Best in 2025 (And Why They’re Crushing It)
- Level Up Daily
- May 5
- 4 min read
If you’ve ever run a Facebook ad, crossed your fingers, and hoped for magic then you’re not alone. We've been there too: throwing up a boosted post, watching the budget burn, and wondering why nobody’s clicking. But in 2025, Facebook ads aren’t guesswork anymore. The ones that really work? They’re smart, strategic, and made for people who scroll fast and decide faster.
Whether you're running a cleaning biz, detailing rides, selling smiles at your dental office, or anything in between this guide is packed with the Facebook ad formats that are actually pulling in clients right now. Let’s break it down, no fluff.
1. Video Ads with a Hook in the First 3 Seconds
Why it Works:
Attention spans are short, but scroll speed is even shorter. That’s why the best Facebook ads grab viewers instantly. Videos that lead with a bold statement, question, or pain point—and keep the total runtime under 15 seconds—perform best.
Real Story:
When Michelle, owner of a mobile auto detailing business in Detroit, started using video ads, she saw no traction. But after editing her videos to open with "Still driving a dirty car? Here's how we fix that in 60 minutes or less," views and leads tripled within a week.
Pro Tip:
Use captions! Over 80% of users watch videos without sound. Keep visuals dynamic and highlight your offer early. Be detailed, direct, and clear when creating your captions. In the past, short and cool captions were poplar and did the trick, but if you are running a BUSINESS then you need to clearly state what you offer/want customers to learn and/or do.
2. Carousel Facebook Ads to Showcase Services or Results
Why it Works:
Carousel ads allow businesses to tell a story or show multiple services, before-and-after transformations, or customer testimonials all in a single "swipeable" format (yeah we made that word up, we think haha).
Real Story:
Carlos runs a landscaping business in San Jose. He created a carousel ad showing five slides: (1) messy yard, (2) clean design, (3) flower bed installation, (4) client smiling, (5) "Get Your Yard Summer-Ready." That one ad brought in 7 backyard projects within 14 days.
Best For:
Home services (plumbing, HVAC, landscaping)
Fitness & wellness (client results)
Real estate (listing previews)
Lead Form Ads (Instant Forms)
Why it Works:
Users can enter their info without leaving Facebook. That seamless experience makes it one of the highest-converting formats. This is ONE of our favorite type of ad formats to use when running campaigns.
Real Story:
Dawna owns a Kids Art Studio in Michigan. She offered a 10% off for "first-time customers" using a lead form ad with just Name, Email, and Phone Number. Within 1 month, she had 100+ new leads which they closed on a 4.5X return.
Bonus Tip:
Offer a lead magnet: discount, free quote, or downloadable guide. Also, be sure to use a "high intented" form when creating your campaign for serious customers to help elimnate "flaky" leads or bots.
Retargeting Ads for Warm Leads
Why it Works:
Most people don't convert on their first interaction. Retargeting ads keeps your business top-of-mind for people who visited your site or watched a video. Get to the point where people say "Wow, we see you everywhere".
Real Story:
Jon, a personal trainer, ran a video ad and got 1,000 views. Then, he ran a retargeting ad to those viewers with a limited-time offer: "Join now and get 3 free sessions." His conversion rate doubled compared to cold traffic.
Best Tools:
Facebook Pixel
Custom Audiences
BONUS: If you have an email list with over 500+ emails (ideally 1000) you can use that to target your ideal leads/customers and Facebook can zero in on those who are more than likely to engage, buy/book your services.
Testimonial or UGC (User-Generated Content) Ads
Why it Works:
People trust other people more than brands. Featuring a client testimonial or even a selfie-style review boosts trust and relatability. This is BIG in 2025 and beyond as AI is in play and people are having a hard time trusting who is real and who isn't. Results from customers/buyers will make this trust factor more relatable and accepted by majority of potential leads.
Real Story:
Lisa, who runs a cleaning service, asked her happiest client to shoot a 15-second video saying, "I feel like I got a new house every time they visit." That ad outperformed her traditional brand video 3-to-1.
Hook Examples:
"See why Amy from Detroit won’t use any other cleaning company."
"Booked last-minute and they saved the day!"
Problem/Solution Image Ads
Why it Works:
People connect with problems they face daily. The "problem/solution" formula speaks to pain points and offers relief fast.
Real Story:
David owns a HVAC business. His ad read: Headline: "House feeling like an oven?" Copy: "We’ll cool you down in 24 hours or less. Book now." Result: His bookings for emergency service calls increased 30% during the summer.
Layout Tip:
Use clear visuals: sad customer > service in action > happy result.
Local Awareness Ads with Map Pins
Why it Works:
Facebook knows where people are. If you serve a local area, using geo-targeted ads makes you more visible to neighbors who need your service.
Real Story:
Samira owns a new dental practice in San Francisco. She ran a "Now Open in Your Neighborhood" ad targeted to 10 miles around her clinic. Her ad reached 5,000 locals and booked her first 15 patients in one month.
Targeting Tip:
Use "People who live in this location" and layer in age, interests, and income level.
Conclusion: It’s Not Just the Ad. It’s the Funnel.
The best Facebook Ads in 2025 don’t just grab attention, they build trust and lead people to action.
Your Ad Funnel Should:
Attract – With bold visuals and sharp hooks.
Engage – Through storytelling, value, or proof.
Capture – Via lead forms or booking links.
Follow-up – Retarget and close with email or text.
If you’re ready to start attracting better leads without burning out or blowing your budget, Level Up Daily can help. Let’s build a strategy tailored to your business.
🚀 Book a free discovery call today and start leveling up your lead generation game.
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