How To Target Job Titles And Employers On Facebook Ads

Let’s keep it real. Facebook ads can feel like trying to hit a moving target while blindfolded. Algorithms keep changing. Targeting options disappear overnight. Just when you think you figured it out, Meta hits you with the "Audience Too Small" warning like it’s playing games.

Here’s the good news. If you know how to work the system, you can still pull real leads using job titles and employer targeting. The days of typing in "CEO of Google" might be fading but there are still smart ways to reach decision-makers, business owners and the people who cut the checks.

In this guide, I’m breaking down exactly how we do it at Level Up Daily. No fluff. No recycled agency talk. Just real strategies you can use today to generate leads, build your pipeline and keep your ads profitable.

1. Targeting Job Titles And Employers On Facebook

Even though Facebook has scaled back some job title options, there are still ways to reach people based on what they actually do for a living.

Think like this: You are not selling to “people.” You are selling to graphic designers, realtors, HR directors, marketing managers, IT leads and so on. Each has different pain points. Each needs to hear something different.

Example scenario: Let’s say you sell a library of premium vector graphics. Your main audience is graphic designers and illustrators who constantly need fresh assets.

Instead of running a generic “hey we got graphics” ad, you target Facebook’s available job titles like:

• Graphic Designer

• Illustrator

• Creative Director

Your ad copy should say things like:

• "Stop wasting hours searching for the perfect graphic. Our library is stacked with high-quality, ready-to-go designs."

• "Boost your designs. Save time. Impress your clients."

Graphic Idea: Side-by-side image of "Before" design (boring, basic graphic) vs. "After" design (vibrant, polished vector from your product).

Include a simple headline: "Level up your design game."

2. Employer Targeting: Get In The Door At The Right Companies

Now let’s say your product is made for a certain type of business or industry. Employer targeting lets you show ads to people who work at specific companies.

Example: You sell high-end video editing software. Your ideal buyers are professional video editors who work at major media companies like CNN, BBC or Netflix.

You can plug those companies into Facebook’s employer targeting and build a list of people who work at those places.

Your ad copy could say:

• "Faster edits. Cleaner exports. Deliver on deadline every time."

• "Trusted by editors who work where every second counts."

Graphic Idea: Show a professional video editor at a workstation with multiple monitors, big timeline view of footage, and a simple caption: "Edit smarter, not harder."

Pro Tip: If you go too narrow, Facebook will struggle to find enough people. Don’t just layer job title and employer and call it a day. Keep your targeting broad enough for Facebook's algorithm to actually work.Works 24/7 on autopilot.

3. Email Lists and Lookalike Audiences: Build Audiences You Actually Own

This is where you stop renting space and start owning it.

Upload your email list to Facebook as a Custom Audience. Now you can:

• Retarget people who already know you

• Keep your brand in front of warm leads

• Build Lookalike Audiences based on your best customers

Lookalikes are clutch because: Facebook finds new people who behave like your top clients. If your best customers are CFOs who binge watch CNBC and buy SaaS tools every quarter, Facebook will go find more like them.

Graphic Idea:Simple funnel graphic: "Your Email List ➔ Custom Audience ➔ Lookalike Audience ➔ New Qualified Leads"

4. Third-Party Tools: Stack LinkedIn Data Into Facebook

This is where the real grown folks play!

Facebook doesn’t have as much business data as LinkedIn. But with tools like LeadEnforce, you can import LinkedIn data into Facebook to target:

• CEOs

• IT Directors

• CFOs

• Founders

• Sales Managers

• 
  

Example: You sell B2B software for HR teams. You pull a list of HR Directors and Talent Managers from LinkedIn, drop that list into LeadEnforce, and BOOM your Facebook ads are getting seen by the exact decision-makers.

Your ad copy could say:

• "Simplify hiring. Reduce turnover. Finally fix your HR headaches."

• "HR software built for the teams who do it all."

Graphic Idea: Screenshot mockup of your HR dashboard interface with a clean tagline: "Manage better. Hire smarter."

Conclusion: The Bottom Line When Running Facebook Ads To Target Job Titles and Employers

Job title and employer targeting is still possible on Facebook but you have to flex some creativity. The people who crush Facebook ads in 2025 are the ones who know how to:

• Use job titles that still exist

• Stack employer targeting when it makes sense

• Build audiences using their own email data

• Bring in third-party tools to fill in Facebook’s gaps (AI)

At Level Up Daily, we run Facebook ads that actually drive leads, not just clicks. If you’re ready to get in front of decision-makers who can cut the check, hit us up. We build campaigns designed for growth.

🚀 Book a free discovery call today and start leveling up your lead generation game.