How to Get More Customers in 2025: A Business Owner’s Guide to Marketing, Branding, Advertising & Lead Generation

Struggling to figure out how to get more customers for your business or why your ads aren’t working? You’re not alone. Every day, business owners are searching Google for answers like:

• “How do I get more leads?”

• “Where should I advertise?”

• “What’s the best way to grow my business online?”

In this guide, we’ll break down the most searched marketing questions—and give you simple, clear, and powerful steps to help your business grow.

1. How to Get More Customers for Your Business (By Generating High-Quality Leads)

✅ The Real Answer:

You need a lead funnel—a system that attracts attention, captures contact info, and follows up.

🔧 Step-by-Step:

1. Create a Value OfferGive people a reason to engage with you:

   • Free quote or consultation

   • Discount code

   • PDF guide or checklist

   • Free trial or sample

2. Build a Simple Landing PageYour landing page should have:

   • A bold headline

   • Short benefit-focused copy

   • A form (Name, Email, Phone)

   • A clear call-to-action (CTA)

   👉 Use tools like Carrd, Leadpages, or Wix to build fast.

3. Drive Traffic with Paid Ads

   • Google Ads: Show up when people search for your service.

   • Facebook/Instagram Ads: Show offers to a targeted audience.

   • Bonus: Try Local Services Ads on Google if you're a service business.

4. Follow Up Immediately

   • Send a welcome email within 1 minute or call once a contact form is completed.

   • Use automated texts/emails via platforms like Mailchimp, GoHighLevel, or Klaviyo.

2. Should I Focus on Branding or Ads First?

✅ The Real Answer:

Branding first. Ads won’t work if your business looks or feels “off.”

🔧 Step-by-Step:

1. Define Your Brand Identity

   • Mission: What do you stand for?

   • Voice: Are you professional, casual, bold, calm?

   • Audience: Who are you talking to?

2. Get the Visuals Right

   • Logo: Clean and memorable

   • Colors & Fonts: Consistent across your website and social

   • Imagery: Real photos, not generic stock

3. Craft a Killer Bio/USP

   • One sentence that tells people why they should choose you.

   • Example: “We help busy homeowners get sparkling clean windows—without lifting a finger.”

4. Align Your Website + Social Media

   • Update bios, headers, and visuals.

   • Use consistent messaging everywhere.

3. What Advertising Works in 2025?

✅ The Real Answer:

Short-form video, geo-targeted ads, and UGC (user-generated content) dominate.

🔧 Step-by-Step:

1. Create Short, Helpful Videos

   • Teach something. Show a result. Be relatable.

   • Keep it under 30 seconds.

   • Post to: Reels, TikTok, YouTube Shorts

2. Run Geo-Targeted Google Ads

   • Target by ZIP code or radius

   • Use “Service + City” keywords (e.g. “lawn care Detroit”)

   • Use call extensions and Google Maps integration

3. Use Real Customer Content in Ads

   • Ask customers to record a short review.

   • Offer a discount for sending a video testimonial.

   • Use it in ads, emails, and your site.

4. How Do I Stand Out from the Competition?

✅ The Real Answer:

Be clear, consistent, and customer-focused.

🔧 Step-by-Step:

1. Niche DownDon’t try to serve everyone. Focus on your best type of client.

   • Instead of “I clean homes,” say:“I help busy moms in Oakland keep their homes spotless weekly.”

2. Create a Standout OfferBundle something irresistible:

   • “$99 Deep Clean + Free Oven Cleaning – New Clients Only”

   • “3 Logo Concepts + Free Brand Guide for Startups”

3. Be Human

   • Show your face.

   • Share behind-the-scenes.

   • Respond to DMs and comments personally.

4. Use the “Before & After” Method

   • What does life look like before your service?

   • What does life look like after?

   • That’s your marketing message.

5. How Much Should I Spend on Marketing Each Month?

✅ The Real Answer:

Start with 5–10% of your monthly revenue, then scale what’s working.

🔧 Step-by-Step:

1. Set a Realistic Budget

   • If you make $10,000/month → spend $500–$1,000/month on marketing.

   • Break it into: Ads (60%), Content (20%), Tools (20%)

2. Track Every Dollar

   • Use Google Analytics and Meta Ads Manager.

   • Know your cost per lead, cost per click, and conversion rate.

3. Test, Learn, Scale

   • Run small $10–$15/day campaigns.

   • See which offer, headline, or image performs best.

   • Put more money behind your winners.

Conclusion: Stack These Tactics for Maximum Impact

If you're searching online for how to get more customers, know this: you don’t need a perfect business—you need a smart strategy.

Start with these 5 key areas:

• Build a lead funnel.

• Brand with clarity and intention.

• Advertise where your audience is.

• Create a real offer that stands out.

• Budget with a plan and purpose.

That’s a lead gen machine and it runs while you’re focused on doing what you do best.

If you’re ready to start attracting better leads without burning out or blowing your budget, Level Up Daily can help. Let’s build a strategy tailored to your business.

🚀 Book a free discovery call today and start leveling up your lead generation game.