
RIM SHOP DETROIT
THE PERFECT SET OF WHEELS
Rim Shop is a Black-owned, family-operated business with over 30 years of experience in the custom automotive industry. We specialize in providing high-end, premium-quality wheels and tires tailored to meet the unique needs of our diverse clientele.
Our extensive inventory includes a wide selection of custom rims and tires, ensuring that every customer finds the perfect fit for their vehicle. Whether you're looking to enhance the aesthetics of your car or improve its performance, our expert team is here to assist you every step of the way.
At Rim Shop, we pride ourselves on our commitment to excellence and customer satisfaction. Our knowledgeable staff is dedicated to delivering personalized service, ensuring that each client receives the best products and advice to suit their specific requirements.
With decades of experience and a passion for the automotive industry, Rim Shop continues to be a trusted name in custom wheels and tires, serving customers with integrity and expertise.

40%
INCREASE IN WEBSITE TRAFFIC
43%
INCREASE USER ENGAGEMENT
45%
INCREASE CONVERSIONS



Our goal for this project was to create a clean, bold, and smooth design. We went with a red and black design for the site while mixing it with a dark theme. This website includes special features such as booking, mobile app and easy-to-use navigation for clients. They are currently attracting leads and gaining new customers due to strategic website updates and performance enhancements.

PROJECT OBJECTIVES
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Brand Identity
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Lead/Conversions
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Easy to use
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Dark Aesthetics