Struggling to figure out how much to spend on ads for your local business? This guide breaks down exactly how to set your minimum viable ad budget the smart, data-driven way to advertise without wasting money. Learn how to define your goals, test your spend, choose the right marketing channels, and scale what works even if you’re starting small.

The holidays are make-or-break for beauty brands. In 2025, success will come down to value-driven storytelling, immersive campaigns, and connecting authentically with your audience. Here’s your playbook to win Q4.

Search is changing fast. With Google’s AI Overviews, ChatGPT Search, and voice assistants dominating the way people discover answers, traditional SEO isn’t enough. Businesses that want to stay visible need Answer Engine Optimization (AEO). The strategy of crafting content that AI-driven engines can understand, trust, and rank as the “best answer.” In this blog, we break down what AEO is, why it matters in 2025, and how your brand can secure top visibility in a world where peo